• Merchants like Snitch and Badmaash are increasing capacities, adding manpower and strengthening marketing spends to drive demand
• They are also focusing on providing a seamless checkout experience, similar to large e-commerce marketplaces, with AI-led solutions such as Simpl’s 1-Tap Checkout
• Among the top product categories, apparel and ethnic wear to top the sales charts, followed by beauty and wellness, electronics and gadgets, and home decor

Bengaluru, 01 November, 2023: With the onset of the festive season, nearly 7 out of 10 Direct-to-Customer (D2C) merchants selling products online are expecting a whopping 2x-4x increase in sales, according to a survey of hundreds of merchants across the country conducted by Simpl, India’s foremost Checkout Network. This comes on the back of an increasing number of consumers purchasing from D2C brands over the last few years to access products that fulfil their evolving requirements. The survey was conducted among hundreds of small, medium and large D2C merchants including Snitch, Fourth Dimension Club, Boult Audio, Superkicks, Italian Colony, and Badmaash to name a few participating in the survey.  

Among the product categories, about 53% of merchants surveyed anticipate apparel and ethnic wear to top the sales charts, followed by beauty and wellness, electronics and gadgets, and home decor. To complement the pent-up demand and cater to the high number of orders, an increasing number of merchants are investing in increasing their manufacturing and warehousing capacities, adding manpower, and strengthening spends on digital and influencer marketing among others. More importantly, these merchants are also focused on offering a seamless checkout experience to customers on their platforms, akin to large e-commerce marketplaces, with solutions such as Simpl’s 1-tap Checkout to improve conversions, reduce return to origin (RTO) and Cash on Delivery orders. 

Commenting on this trend, Nitya Sharma, Founder and Chief Executive Officer, Simpl, said “The festive season followed by the upcoming holiday season is one of the most important sale cycles for merchants, particularly D2C, in the country. In our network, while merchants are investing in increasing capacities, workforce and spending on marketing, we see an increased focus in offering a seamless checkout experience which becomes important for conversions. Through our AI-led solutions such as 1-Tap Checkout, we are helping merchants across categories to make the most of the festive season by improving conversions and reducing returns, two core metrics important for the success of any D2C brand”. 

With over 26,000 merchants and millions of customers across the country connected to Simpl’s network, the platform has been actively working towards empowering the D2C merchant landscape in India by bringing convenience and building trust with consumers. Through AI-led offerings such as the 1-Tap Checkout, Simpl Checkout and Checkout Suite among others, the company aims to improve conversions and reduce cash-on-delivery and returns for merchants while offering convenience and trust to millions of customers.

Commenting on this trend, Chetan Siyal - Co-Founder and Chief Marketing Officer - Snitch said, ‘‘We are anticipating a 4X increase in demand this festive season as we are offering a wide selection of apparel options to lakhs of our customers. To ensure that we are well-prepared to meet this heightened demand, we've proactively taken measures to bolster our inventory and expand our workforce. Furthermore, we are delighted to partner with Simpl to offer the convenience of a 1-tap checkout to customers on our online platform. This partnership exemplifies our commitment to providing our customers with a seamless and delightful shopping experience during this festive season and beyond”.

About Simpl

Simpl is India’s foremost Merchant First Checkout Network, making payments invisible and money intelligent. Simpl is on a mission to empower merchants to build trusted relationships with customers, one transaction at a time. With more than 26,000 available merchants and millions of approved users pan-India, Simpl envisions creating a frictionless and inclusive digital payments experience for India that empowers and fosters trust between merchants and their customers.

For more queries, kindly reach out to media@getsimpl.com